Loose Joints Studio

Loose Joints Publishing

Campaign Child uses the backdrop of commercial photoshoots to create new, unexpected narratives through the manipulation of bodies and objects in space. Using a backdrop of commercial photoshoots with white Western models and American settings within his native Shanghai, Yuan began to excavate surreal, incongruous images with his young collaborators, questioning the uneasy relationship between Western capitalist motifs and the global contexts they insert themselves into.

This thread-sewn booklet, printed entirely on recycled materials, uses the gaps and ruptures between individual images as a design feature, through empty space and an overprinted silkscreen cover. The inside pages layer up Yuan's ambiguous photographic pairings with empty varnished squares, suggesting narrative slippages between each image.